Digital transformation is the holistic process and strategy of using digital technology to thoroughly change how businesses operate and serve customers. Nowadays, every organisation regardless of its size or industry increasingly relies on data and technology to operate more efficiently and deliver value to customers.
As the business world embraces digital transformation, this term often associated with the business world where companies are striving to keep up with changing business environments due to customer demand and technology. Today’s emerging technologies such as Analytics, Artificial Intelligence (AI), Customer Intelligence, the Internet of Things (IoT) and Cloud Computing accelerate transformation, while the foundational technologies like content and information management are needed to store and preserve data produced, and facilitate automation of processes.
Aligning with digital technology evolvement, business users will also be encouraged to update their technology literacy to review on how technology can improve their operation performance. It stirs every part of the business and departments to collaborate on effective use of data created by or through technology to enable operation to be dynamic and agile by adapting with the fast-paced technological advancement.
A digital transformation strategy often covers how the business can generate more value or be more cost effective. It is a valuable opportunity for core business functions, such as finance and HR, to move away from manual processes to automation. It also helps to reshape how companies approach customer service for better engagement. Business leaders also can leverage on the advantage to expand on wider scale of business potentials and opportunities.
A solid, relevant, trusted and secure data foundation is the key to any digital transformation journey. Any of the emerging technologies has to begin with effective information management as a foundation that lays the path for businesses to be more agile, people-oriented, innovative, customer-centric, streamlined and efficient.